Sea Star Launches 3rd Generation Beacon Light Steam Series Packaging

Marlborough, MA, May 2010 - Revolutionary package design as illustrated in the new Beacon Light Steam Series line of products is a derivation of Fact Finding, Q&A, and Focus Group studies.  The information from this research is what has lead us to the development of this clean, fresh, and informative package concept.  As a result of our research it was independently concluded that illustration of the consumer points of interest would make a significant impact towards reaching out to our end user:

Front Package Design:

• Low in Calorie count
• No Added Salts, Oils, or Fats
• American Heart Certification
• Great Tasting and Nutritious
• Emphasis on the word Steam

Back Package Design:

• Revised cook instruction to include microwave, bake, and broil
• Statements of High in Protein, Chemical Free, Gluten Free, and Ease of Preparation
• Processed and Packaged in USA
• Window gusset for customer preview